FIRE IT UP’s Craig Langton and his team have decided to forgo their year-end Christmas function, and will use the entire budget to purchase kids’ balls and scooters which they and Ignition TV will donate to the Salvation Army Homes for Christmas.
“Balls made sense as one ball can make several kids happy. This year and maybe future years we will be doing this, and other companies should follow suit, as the charities certainly need this more than the companies. It’s not a huge offer as we are a brand-new operation with very few staff members but it will surely help make 500 kids happier for Christmas. We also welcome Ignition TV on board as a joint sponsor,” said Craig.
Craig has supported giving and social responsibility involvement throughout his years in business. FIRE IT UP recently set up a fund-raising programme titled ‘Paying It Forward’ in which each customer that purchases a motorcycle from them receives a R10 note and is asked to ‘Pay It Forward’ and donate the R10 to a charity of his or her choice. “We have seen some wonderful examples and initiatives from customers paying it forward – one customer donated his late model superbike at a total cost of R120 000, which was one of the largest donations we have ever had,” concluded Craig.
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