New sponsor for MTB Challenge
Mountain bikers, who are often exposed to rugged conditions, will find a certain synergy with the new title sponsors when the Land Rover West Rand Silverstar MTB Challenge takes place on September 10.
Mountain bikers will find a certain synergy with the new title sponsors when the Land Rover West Rand Silverstar MTB Challenge takes place on 10 September. Long-time supporters of mountain biking, Land Rover South Africa, through their West Rand dealership, will add their off-road expertise to next month’s race in Muldersdrift.
Land Rover West Rand marketing manager Tammy Pepin said they were focused on creating awareness for their new dealership in Roodepoort.
“We have just moved in this week and would like to let people in the area know we are here.
Our vehicles have a wide range of bicycle racks, roof boxes and other accessories that aid in the mountain biking experience,” she said.
ASG Events chief executive Wynand de Villiers echoed Tammy’s sentiments and said they were delighted to have the backing of the West Rand dealership.
“It’s absolutely stunning to have such a strong business entity on the West Rand throw their weight behind the oldest mountain bike classic in the region,” he said.
Wynand added there would be stunning displays over the weekend of the race as well as branded vehicles in the lead-up to increase awareness.
Riders will be tested in two events – the 20km and 40km respectively. The routes will be full of climbing challenges, while also designed to be rider friendly and flowing throughout.
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