EntertainmentLifestyle
‘How do I pronounce that?’
Brand names in fashion are as colourful and vibrant as the products they produce - leaving many wondering how to actually pronounce them.

Have you ever flipped through the latest fashion magazine, read an advert and repeatedly tried pronouncing the brand’s name in your head?
Don’t worry, you are not alone.
A new video published by i-D explains to viewers how to pronounce popular names in fashion from A to Z.
Some of them are rather surprising!
Watch the video here:



