BIC Boy visited Ruimsig Primary School on 19 October to educate the pupils about staying in school and working hard to reach their full potential.
Over five million pens were donated by the Choose BIC and Change a Future initiative which launched in 2011 and has donated to assist under-resourced learners across South Africa.
For the fourth consecutive year, BIC has embarked on its successful school roadshow, and this year, the stationery brand will continue its efforts towards improving the quality of education in our schools with the brand messaging: If you can dream it, you can be it.
BIC has also launched a school art challenge being run concurrently with the roadshow, which encourages learners to get creative as it brings excitement to schools and awards cash prizes to the winners.
The educational school roadshow was held across Gauteng and tackled the current social issues affecting our youth such as self-respect, self-worth, respect for parents, elders and teachers and its anti-bullying messaging.
The Marketing Manager of BIC Wandile Setlhodi said, “The hope is to build a groundswell of support through the initiative by encouraging the public to continue to donate stationery items and funds towards lesser-resourced schools. Every purchase of specially marked stationery items at local supermarkets will make a difference to help BIC reach its target of a million pens.”
Brand ambassadors have been visiting primary schools and motivating learners about the importance of having big dreams and pursuing them by making good career choices and planning for the future from a young age.
“The show cleverly incorporates pop culture and the brand character BIC Boy who imparts key educational messages through a format that learners can engage and interact with. The performance is presented by young and aspiring actors and dancers who have the ability to convey the message that by working together, we can achieve greatness,” Setlhodi concludes.
Join the BIC movement and show your support by helping to make a difference in the lives of over a million lesser-resourced learners.
Details: Anuq Wilson 011 553 1000
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