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Put on your thinking caps, kids!

Budding kidrepreneurs stand a chance to sell their product or service to 50 000 potential customers, and bag their share of R10 000 prize money.

Now in its 14th year, the 702 Walk the Talk is encouraging all entrants to walk for a cause. The aim is for walkers to raise awareness of, or funds for, a charity or a cause that is close to their hearts.

702 radio presenter Bruce Whitfield from The Money Show will be walking to promote entrepreneurship and micro-enterprise among children.

Putting his money where his mouth is, Whitfield has launched the Kidpreneurship Challenge. He is inviting any child of school-going age to come up with a business idea, to sell to the captive audience of 50 000 walkers on the day. In return, he is offering a purse of R10 000 to be shared among the businesses that perform best at the event.

Deadline for Kidpreneurship Challenge entries is 11am on 8 July. The Money Show team will pick the best ideas, and entrants need to tune into The Money Show for the announcement of the shortlist on 9 July. Shortlisted entrants will have two weeks to prepare, and will need to set up their businesses along the route on 26 July.

Kidpreneur entrants must be school-going age, but can be anywhere from Grade 0 to Matric. Kidpreneurs must be accompanied by a consenting parent or guardian at the event. Kidpreneurs will be responsible for transporting and assembling their stalls / goods / business infrastructure on the day. Kidpreneurs can work in teams, but one name will be needed to complete the entry form; the rest will need to feature on the business plan. The winners will be chosen by The Money Show judges on the day.

“I would like to inspire Lindiwe Zulu, the Minister of Small Business, to talk to Angie Motshekga, the Minister of Basic Education, to get kidpreneurship onto the school curriculum,” said Whitfield. “I have a three-year-old and a six-year-old. I believe as soon as a child is old enough to count, they should be taught the value of money. In terms of this Kidpreneurship Challenge, I want to encourage entrants to really apply their minds. We’ve had a great response so far, but are still open to last-minute entries. I can tell you now that we’ve had some very exciting ideas coming through. You certainly won’t be seeing six little lemonade stands.”

Details: 702 Walk the Talk

Details: Entry form for Kidpreneurship Challenge

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