Cycling awareness ad gets people talking

One only has to take a drive around Roodepoort over the weekend to see how popular cycling as a sport and pastime is.

Unfortunately owing to South African road users’ selfish disregard for traffic laws and their fellow road users, cyclists often are left vulnerable on the roads. One of the biggest problems is that motorists are not proactively aware of cyclists.

The AA in Europe has launched a campaign whereby motorists can buy small ‘Think Bike’ stickers to place on their rear-view mirrors to remind them to keep an eye out for cyclists.

The accompanying video for the campaign has the public talking and can be seen as a successful attempt to raise awareness on the issue.