Printed Christmas cards are a thing of the past
Sending seasons greetings digitally has become the norm and the more cost-effective thing to do.
Christmas cards are a thing of the past. The rise in digital and mobile technology has led to an endlessly creative platform where an environmentally-friendly and cost-effective message can be sent direct to an easily compiled electronic mailing list.
The days of cardboard Christmas cards lining mantelpieces are rapidly becoming an anachronism. The introduction of the e-card is changing how we communicate, and as individuals and corporates embrace a greener lifestyle, this trend is set to continue.
“The traditional custom of sending printed Christmas cards is today the exception rather than the rule,” said Desere’ Orrill, managing director of mobile marketing agency MobiMedia.
“Instead, mobile messaging is taking over the Christmas greeting market as a quick, reliable and interactive mode for connecting with friends, colleagues, customers and loved ones.”
The festive season, including New Year’s greetings, still provokes the bulk of electronic interaction with loved ones and receivers of such messages, but there are now a host of different ways in which this can be done beyond the humble text message.
Customised audio-visual treats are now simple to create and easy to send; and also have the added benefit of evading the potential for traditional cards going astray in the post.
Festive digital messaging also provides an excellent solution to a corporate’s need to communicate with large contact lists.
Far from being cold and impersonal, mobile greetings are fast, reliable and also eco-friendly. They reduce carbon footprint consumption – something that are becoming increasingly important to a more environmentally and digital savvy consumer.
Details: www.mobimedia.co.za
